Collaborative efforts to solve the Philippines’ housing crisis

Millions of people around the world live their lives in search of a place they can call home. After all, access to adequate shelter remains a challenge, particularly in areas affected by natural disasters, conflict, or rapid urban growth.

Homelessness charity Depaul International estimates 4.5 million people are experiencing homelessness in the Philippines, and about two-thirds of this number are in Metro Manila.

To combat this, both government initiatives and the efforts of private organizations and nongovernment organizations are addressing the housing crisis, which often becomes magnified during times of peril and uncertainty.

The main housing program of the administration of President Ferdinand R. Marcos, Jr. is the Pambansang Pabahay Para sa Pilipino (4PH) Program, which aims to build 6.5 million housing units through government-led housing initiatives and address the country’s current housing backlog by building one million housing units yearly until 2028.

Established under Executive Order No. 34, s. 2023, the government’s flagship program was conceptualized to address the country’s current housing needs and features an innovative framework that has eased the burden brought by two major bottlenecks in the housing sector: affordability and access to funds.

Headed by the Department of Human Settlements and Urban Development (DHSUD), the latest news on the project includes the launch of a website dedicated solely to the endeavor, offering information and services related to the government’s flagship program. Additionally, it has been reported that a total of 42 private developers have committed to deliver 251,846 socialized housing units under the administration.

In the same way, the National Grid Corporation of the Philippines (NGCP) has also helped the cause in recent years. Together with Gawad Kalinga, the NGCP turned over a housing project in 2020 to the City Government of Valenzuela, which cost over P82 million, and comprised of 22 three-storey low-rise buildings with 792 units.

As the power grid operator, the NGCP worked with the City of Valenzuela to relocate residents previously living within the transmission right-of-way corridor to prevent any accidents from happening due to their proximity to the high-voltage power lines. The housing project is located in Disiplina Village, Lingunan, Valenzuela City, and is a joint in-city housing project for informal settler families.

Several developers have also given back to communities through their corporate social responsibility. Among the big names providing housing assistance is the real estate arm of the Lucio Tan Group, Eton Properties, which has provided safe, dignified housing for underserved communities in Nueva Vizcaya, in partnership with the Tan Yan Kee Foundation.

Named the Eton Bahay Liwanag Project, the developer recently turned over four newly built homes in the area to carefully selected families based on their circumstances and resilience despite difficult living conditions in the hinterlands of Nueva Vizcaya.

Launched in 2019, the Eton Bahay Liwanag Project has completed 12 homes in the province to date.

Similarly, DMCI Homes has been actively supporting social housing initiatives in partnership with Habitat for Humanity Philippines and local governments through its Kaakbay sa Pamayanan program.

The company’s efforts include a P4-million donation to help construct homes for poor families and teachers in the Bistekville I project in Quezon City, as well as sponsorship of 92 homes at a relocation site for informal settlers in Parañaque. Volunteers from DMCI Homes also contribute directly by painting and maintaining these houses, helping to provide safe, affordable shelter for disadvantaged communities.

Nongovernment organizations (NGOs) have also done their part in building homes for Filipinos. For example, Habitat for Humanity Philippines brings people together to build homes, communities, and hope, “seeking to put God’s love into action.”

In 2019, Habitat for Humanity joined forces with the Hilti Foundation to expand the use of disaster-resilient Cement Bamboo Frame Technology and help close the housing gap in Negros Occidental. Named the Negros Occidental Impact 2025 (NOI25), the initiative seeks to create sustainable communities where homes are safe, green, resilient to disasters, and supportive of families’ long-term security and well-being. Six years later, the NGO has built over 400 disaster-resilient homes and helped families live in sustainable communities.

Likewise, the Manny Pacquiao Foundation, named and founded on behalf of boxing legend Manny D. Pacquiao, has programs aimed at creating lasting change for communities and inspiring people to make a tangible difference in the world. Among the group’s programs is a housing project that has already constructed 300 homes in three locations for hundreds of families in need.

Addressing the housing crisis in the Philippines requires the combined efforts of government programs, private developers, and NGOs working to provide safe, affordable, and resilient homes. Through these partnerships, more families can gain the shelter that they need to thrive.

Source: Business World

Building the foundations of happiness

October is National Shelter Month in the Philippines, a celebration to promote dignified, safe, and affordable housing for Filipino families. Led by the Department of Human Settlements and Urban Development (DHSUD), this year’s theme is “Build Homes, Build Happiness,” aiming to unite government agencies, private developers, and other stakeholders in the mission of providing Filipinos with one of the most fundamental of human rights: the right to adequate shelter.

“A home is where children feel safe to dream, where parents find strength, and where families draw comfort during difficult times. More than shelters, it is about building dignified lives,” DHSUD Secretary Jose Ramon Aliling said in a statement.

“In line with President [Ferdinand] Marcos, Jr.’s directive, we will intensify the promotion of a dignified life for our fellow Filipinos through decent housing and fast, transparent public service,” he said in Filipino.

Every October, the DHSUD and its key shelter agencies mount a month-long series of events across the country to advance the national housing agenda. Regional offices lead housing summits, community caravans, training programs, and project site visits designed to foster collaboration among stakeholders and open more pathways for Filipinos to obtain safe, affordable, and resilient homes.

First declared through Proclamation No. 662 in 1995, National Shelter Month underscores housing as both a foundation of nation-building and a collective duty, one that necessitates the cooperation of the government, private developers, and communities in the pursuit of inclusive human settlements.

THE ROLE OF THE PUBLIC SECTOR

As of 2023, according to the UN-Habitat Philippines, there is a backlog of 6.5 million housing units in the country, with an estimated 3.7 million informal settler families directly impacted by this deficit. Compounding the problem are the increasing rate of urban migration due to a host of factors displacing Filipinos from their homes, such as armed conflict, systemic inequity, and climate change.

Furthermore, the backlog is bottlenecked by declining housing production as result of slow bureaucratic, regulatory and approving procedures, a high reliance on private sector investment, and inadequate budget allocation for housing. It is highly likely this gap has widened since 2023.

The DHSUD has been established for this very purpose, as it serves as the Philippines’ lead agency for housing, human settlements, and urban development. Established on Feb. 14, 2019 through Republic Act No. 11201, it unifies housing policy, regulation, and planning under one institution. The law consolidated the functions of the former Housing and Land Use Regulatory Board and the Housing and Urban Development Coordinating Council, while transferring adjudication duties to the Human Settlements Adjudication Commission (HSAC).

As the government’s central policy-making and regulatory body for shelter and urban development, the DHSUD’s mission is to ensure that every Filipino has access to affordable, safe, and livable communities. It oversees four key shelter agencies: the National Housing Authority (NHA), which leads public housing production; the Pag-IBIG Fund, which mobilizes national savings and provides low-cost housing finance; the Social Housing Finance Corp. (SHFC), which implements socialized housing programs for low-income and informal settler families; and the National Home Mortgage Finance Corp. (NHMFC), which sustains affordable housing loans through a secondary mortgage market.

Each key shelter agency plays a role in the overall mission. For instance, the NHA this year made huge strides in furthering the administration’s flagship housing initiative, the Expanded Pambansang Pabahay Para sa Pilipino (4PH) Program. Last May, President Marcos signed into law a new measure expanding and strengthening the mandates of the NHA, and extending the agency’s corporate life by another 25 years effective July 31.

Among the important provisions of the new law is the inclusion of two expert parallel members with expertise in housing, urban planning, and development in the agency’s board to allow more active private sector contributions to the development of a more inclusive government housing program. Also included are provisions for three assistant general managers to enable more efficient management and operations within the agency’s day-to-day affairs, compared to only one in the old charter.

Meanwhile, agencies like the SHFC and NHMFC are working on ways to make housing more accessible. A recent example is a moratorium on amortization payments for borrowers affected by natural disasters such as Tropical Storm “Crising” and the southwest monsoon last July.

This temporary payment relief allows families to focus on recovery without the immediate pressure of monthly dues. It forms part of a broader government effort, alongside the DHSUD, NHA, and Pag-IBIG Fund, to provide financial breathing room and preserve homeownership stability for disaster-stricken communities.

For this year’s National Shelter Month, Secretary Aliling highlighted two key milestones that mark significant progress in tackling the country’s housing challenges. The first is a newly approved memorandum of agreement with the University of the Philippines (UP) to launch a pilot rental housing project for informal settler families within the UP Diliman campus — a pioneering initiative that aims to provide secure, affordable shelter in urban areas. The Home Development Mutual Fund, more known as Pag-IBIG Fund, have expressed support for this initiative as well.

“This is just the beginning,” Mr. Aliling said. “More rental housing projects will be rolled out in line with President Marcos, Jr.’s directive to ensure dignified living for all Filipinos.”

The second milestone is the forthcoming distribution of certificates of award to families who have lived for decades on lands covered by Presidential proclamations. This long-awaited step, he added, will finally grant thousands of long-term occupants the security of tenure and peace of mind they have sought for generations.

“When we build homes, we strengthen our nation. When we build happiness, we fulfill the highest purpose of public service, uplifting lives and giving every Filipino family the future they deserve,” Mr. Aliling said.

“Every home we build is a story of hope, and every family we serve is a testament to why public service matters. Together, we can make Bagong Pilipinas a reality — one home, one community, one future at a time,” he had said.

Source: Business World

A Shrinking US Housing Market Means Upheaval for Buyers

Companies like Compass, Rocket, and Zillow are trying to create one-stop shopping venues.

The housing market is barreling toward its third bad year of home sales. Once demand roars back, real estate transactions could look different for buyers, sellers, and investors. Anemic home sales are accelerating a housing market reconfiguration long in the making. In the coming years, it may be more common to purchase a home from one of the big public builders than a local developer, or secure a mortgage from the same portal you used when shopping for a home.

Big real estate companies are building digital platforms to keep more parts of the home purchase transaction under one roof—and taking business from real estate brokerages and mortgage lenders. “Anything that makes things easier for people—that’s where the world is moving,” says Tim Bodner, PwC’s real estate deals leader.

The fight for dominance recently spilled into the courts. Compass, the largest U.S. brokerage by sales volume, sued listings portal Zillow Group over new rules regarding listings that are initially viewable only by its agents and their clients. The lawsuit isn’t just a fight over wonky listing rules, but a conflict about the shape of the future housing market.

Consumers have been backing away from buying a home for several years. The number of existing homes sold fell to nearly 30-year lows in both 2023 and 2024. In the first five months of 2025, homes sold at an average seasonally adjusted annual rate of about 4.1 million, down from more than six million as recently as 2021, according to National Association of Realtors data.

The whole sector is under pressure until sales climb to at least five million, says Leo Pareja, CEO of brokerage eXp Realty. That’s far away: The Mortgage Bankers Association expects existing home sales to ramp up in the coming years but to remain below five million through 2027, as prices hold firm and mortgage rates remain above 6%. The path ahead for consumers will look increasingly streamlined—and is rife with both opportunities and risks.

Shifting Winds

 It isn’t just buyers and sellers backing out of the market. The National Association of Realtors, the industry’s largest trade group, is budgeting for its membership to decline to 1.2 million in 2026, from nearly 1.6 million as recently as 2022. That’s in part “due to the housing market’s current headwinds,” a NAR spokesperson says.

“There’s going to be sort of a reckoning” if sales remain slow, says Columbia Business School professor of real estate Stijn Van Nieuwerburgh. “Probably a bunch of people are going to quit this profession altogether.” Where some smaller brokerages see trouble, others see buying opportunities. Compass, a $3.2 billion real estate brokerage based in New York, grew its ranks of principal agents nearly 42% in this year’s first quarter from the year prior, largely because of its acquisitions. “Most brokerages are really struggling financially,” says Rory Golod, Compass’ president of growth and communications. “They don’t have the size, the scale, and sort of the balance sheet to get through this.”

Consolidation is coming to homebuilding, too. At a time when more builders are offering buyer incentives or slashing prices, the big players’ economies of scale allow them to keep costs lower. “In a slower and choppier market, mergers and acquisitions get more common,” says Ali Wolf, chief economist of real estate research firm Zonda. Publicly traded home builders comprised 52% of all new home sales in 2024, a larger share than anytime since at least 2005, Zonda data show. That could rise as high as 65% in the future, says Wolf.

Perhaps most emblematic of where housing is headed is the coming unification of Rocket, the nonbank lender best known for mortgage origination, with mortgage servicer Mr. Cooper and brokerage and home-listing portal Redfin. The three companies “realize that we are stronger together than we would be apart,” says Varun Krishna, Rocket’s CEO. The combined company will be the largest mortgage servicer and second largest lender in the U.S., according to Inside Mortgage Finance data. Redfin, meanwhile, gives them “the brand name and real estate brokerage that they never had before,” says Wedbush Securities analyst Jay McCanless.

Across categories, consumers now expect a more personalized experience, says David Steinbach, global chief investment officer of Hines, a real estate investment manager with $90 billion in assets. “That consumer taste for a better service, better outcome— which only data can do—means the scaled groups are going to win. The big are going to need to get bigger in order to better serve the needs.”

The Future

Companies that derive earnings from the homebuying process—such as listing portals, mortgage companies, and brokerages—have long looked for ways to capture a bigger slice of the pie in a fractured housing market. They may have finally settled on a recipe.

Zillow emerged from the 2021 failure of its volatile business buying and selling homes with a new plan: build a “housing super app” offering a range of housing services to buyers, sellers, renters, and agents in one place.

It hasn’t been a smooth ride. Zillow stock is down 5% this year, and 65%  below its pandemic high-water mark. But its push to integrate mortgages— whether through a mortgage marketplace or a lending arm of its own—into the buyer experience, along with investments in rentals and tools for agents, is finally paying off.

Zillow expects to be profitable under generally accepted accounting principles in 2025 for the first time since 2012. “The silver lining of a bad macro is it forces you to really be crisp about what’s working and what’s not working,” says Zillow CEO Jeremy Wacksman.

In the company’s super-app future, the homebuying transaction will never leave the company’s orbit. The whole process—shopping, hiring and communicating with an agent, talking to a loan officer, making an offer, getting a mortgage, and closing—will happen “in the palm of your hand inside an app like Zillow,”Wacksman says.

Across the spectrum, big players in real estate are envisioning what a less fractured housing transaction looks like. Buyers shopping with a Compass agent now have access to a dashboard to keep track of their communication, forms, to-dos, and referrals.

Realtor.com—a home-listings portal run by Move, which, like Barron’s, is owned by News Corp—sees an opportunity “to create an open marketplace, not just for real estate services, but for mortgage services and more,” says Move CEO Damian Eales. “This part of our business will evolve quite significantly in coming years.”

The Consumer

Mega-companies come with both opportunities and risks for consumers. Rocket, Zillow, and others see the opportunity to cut down on friction for buyers and sellers by uniting disparate parts of the housing ecosystem. “The more integrated the experience is, the easier it is to actually lower costs, and then pass on savings to the person who matters most, which is the consumer,” says Rocket’s Krishna.

That isn’t the way some left-leaning politicians see it. In a letter to the Department of Justice and the Federal Trade Commission, five senators including Elizabeth Warren (D., Mass.) and Bernie Sanders (I., Vt.) said that Rocket’s Redfin and Mr. Cooper deals “may reduce choice and raise prices for American families in the housing market” at a time when costs are already high.

“I couldn’t disagree more,” says Rocket’s Krishna.

No matter how a buyer purchases a home, it pays to consider the competition. Freddie Mac in 2023 said that borrowers who compared quotes from at least four mortgage companies stood to save as much as $1,200 a year compared with those who only sought one offer. “Sometimes the way these platforms work is they basically exploit impatient consumers,” says Columbia’s Van Nieuwerburgh. “It’s nice and it’s convenient, and they basically end up overpaying for that convenience.”

But bigger companies could also cut costs, particularly when it comes to home-building, says Van Nieuwerburgh. “There’s a huge number of very small construction firms that are frankly very inefficient,” he says. Deregulation efforts “could potentially lead to some much-needed consolidation,” resulting in more homes getting built—and more options for buyers.

As companies converge on similar visions of the user experience, they diverge on how it will be structured. Take private listings, for example: Advocates like Compass say sellers should be able to test the market before listing to the whole world, while critics like Zillow and eXp say such networks disadvantage buyers. The debate has split the industry down the middle, and is already changing the homebuying process. While Compass encourages sellers to list privately first, Zillow and Redfin have banned listings that aren’t immediately syndicated.

The industry’s evolution won’t stop with consolidation. “You finally have industry participants…all rethinking how things should work and criticizing existing processes that have been an afterthought for the past century,” says KBW analyst Ryan Tomasello.

Source: Barron's