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  • Writer: Ziggurat Realestatecorp
    Ziggurat Realestatecorp
  • Apr 13
  • 2 min read

Opportunities for career advancement have emerged as the leading incentive for retaining the youngest members of the Philippine workforce, according to a study by global talent solutions firm Robert Walters.


In a statement, Robert Walters said its 2026 Salary Survey showed 52% of Filipino Gen Z professionals cite growth opportunities as the main reason for staying with their current employer.


“Gen Z is not afraid to move quickly if their developmental needs are not met. They view a career as a series of challenging roles rather than a single, long-term commitment,” Gavin Henshaw, country director at Robert Walters Philippines, was quoted as saying.

Gen Z, generally refers to individuals born between the late 1990s and early 2010s and now roughly aged 14 to 29, makes up a growing share of the workforce.


source: Robert Walters
Source: Robert Walters

Robert Walters also noted that the 2026 Salary Survey showed 50% of Filipino companies are already using mentorship and guidance programs to attract Gen Z talent.

It added that 56% of Gen Z professionals prefer a hands-on, transformational approach to mentorship, where leaders actively demonstrate workplace practices. Only 34% favor a more hands-off style.


“To retain this dynamic generation, companies must move beyond mere salary packages and actively invest in tangible growth pathways and leaders who can genuinely inspire their teams,” Mr. Henshaw said.


Across Southeast Asia, 49% of Gen Z employees expect to remain with a company for one to two years, while 32% anticipate staying for three to five years.


In the Philippines, job security and stability remain key considerations, with 78% of Gen Z professionals citing these factors as important in their employment decisions. The study also found that 8% of Gen Z workers discuss their salaries openly, while 26% share compensation details with close colleagues, reflecting a growing awareness of workplace earnings.


“By offering security through transparency, growth through mentorship, autonomy through structured flexibility, and retention through regular milestones, you create an environment where the most mobile generation in history actually chooses to stay,” said Kimberly Liu, chief executive officer of Robert Walters Southeast Asia.


 
 
 

For decades, Overseas Filipino Workers (OFWs) have been called the "Modern-Day Heroes" of the Philippines. But in 2026, they are more than just a sentimental pillar of the nation—they are the primary engine keeping the Philippine real estate market resilient amidst global economic shifts.


A newly released World Bank Human Capital Review highlights a critical data point: OFW remittances continue to contribute roughly 8.5% to the Philippine GDP. While inflation has fluctuated, this steady flow of foreign currency remains the "safety net" for the mid-income residential sector.


If you are an OFW looking to secure your family's future or a local investor tracking market stability, here is why the latest World Bank findings suggest that now is the time to bet on Philippine housing.


The "Remittance Resilience" Factor


The World Bank report emphasizes that despite higher interest rates globally, the appetite for Philippine property among OFWs hasn't waned. Why? Because for the Filipino diaspora, a home isn't just an investment; it’s a tangible "arrival" statement and a retirement plan.


1. Sustaining the Mid-Income Sweet Spot

The "mid-income" market—typically properties ranging from ₱4 million to ₱12 million—is where the bulk of OFW capital is flowing. While the luxury segment depends on corporate wealth and the low-cost segment struggles with rising construction costs, the mid-income bracket is buoyed by:

  • Stronger Purchasing Power: OFWs earning in USD, Euro, or Dirham benefit from favorable exchange rates, effectively giving them a "discount" on peso-denominated property prices.

  • Education-Real Estate Link: The World Bank notes a high correlation between education and remittance stability. As more Filipinos move into high-skill sectors abroad (IT, Healthcare, Engineering), their ability to service 15-year mortgage domestic loans remains high.


2. Shifting Demographics: The Rise of Gen Z and Millennial OFWs

The report also points to a demographic shift. Modern OFWs are younger and more tech-savvy. They aren't just buying "any" house; they are looking for investment-ready assets. This has led to a surge in demand for:

  • Vertical Villages (Condos): Near transport hubs for easy rental management.

  • Smart Homes: Properties with integrated fiber-optic readiness and security features.


Why the World Bank Report Matters to Your Portfolio


When a global institution like the World Bank validates the stability of the Philippine remittance economy, it sends a green light to local banks and developers.

  • Bank Appetite for Housing Loans: With remittances remaining stable, Philippine banks are more likely to offer competitive housing loan packages specifically tailored for OFWs, often with leaner documentation requirements for those with proven remittance tracks.

  • Developer Focus: Major players like SMDC, Ayala Land (Avida/Amaia), and Megaworld are tailoring their 2026-2027 pipelines toward "OFW-friendly" townships—areas that offer security, community, and proximity to the new infrastructure projects being fast-tracked by the government.


Strategic Advice for OFW Buyers in 2026


If you are sending money home with the dream of owning property, the World Bank’s outlook suggests three strategic moves:

  1. Prioritize "Ready-for-Rental" Units: If you aren't moving back yet, choose properties in CBDs (Central Business Districts) or near the new Metro Manila Subway stations. Your remittance pays the equity, and the tenant pays the mortgage.

  2. Look at the "Next-Gen" Hubs: Don't limit yourself to Metro Manila. The World Bank notes growth in regional centers. Explore properties in Iloilo, Davao, and Bulacan, where land values are still accessible but growing rapidly.

  3. Hedge Against Inflation: Real estate remains the best hedge against the inflation mentioned in the World Bank report. While cash in a savings account loses value, a physical asset in a growing township appreciates.

The World Bank’s latest review confirms what we’ve seen on the ground: the Philippine mid-income residential market isn't just surviving; it’s being sustained by the hard work of millions of Filipinos abroad. As long as the "modern-day heroes" continue to upskill and earn globally, the Philippine property floor remains solid.


 
 
 

Money sent home by Filipinos abroad jumped by 3.3% to a record high of $35.634 billion in 2025, the Bangko Sentral ng Pilipinas (BSP) reported on Monday.



Based on central bank data, cash remittances rose by 4.2% to $3.522 billion in December from $3.38 billion in the same month in 2024, as overseas Filipino workers (OFW) sent more money home for the holiday season.


This brought the total cash remittances for the entire year to $35.634 billion, up by 3.3% annually. This exceeded the BSP’s 3% growth estimate or $35.5 billion in remittances.


“Overseas Filipino cash remittances hit a record $3.52 billion in December 2025, bringing full-year inflows to an all-time high of $35.63 billion, 3.3% higher than the $34.49 billion recorded in 2024,” the central bank said in a statement.


Month on month, money sent home by OFWs soared by 21.03% from $2.91 billion in November.


Meanwhile, personal remittances rose by 4.2% to $3.892 billion in December from $3.733 billion a year ago.


This drove full-year personal remittances to $39.619 billion, climbing by 3.3% from the $38.341 billion logged at end-December 2024.


 
 
 

© Copyright 2018 by Ziggurat Real Estate Corp. All Rights Reserved.

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