Over 60% of Filipinos targeted by financial scams

Over 60% of Filipino adults experience financial scams each year, with attempts happening nearly every other day and average losses per person amounting to nearly P12,000, according to a survey.

The State of Scams in the Philippines 2025 Report, which is based on a survey conducted by the Global Anti-Scam Alliance (GASA) in collaboration with Mastercard and Whoscall, said 65% of the 1,000 respondents claimed to have been scammed from February 2024 to February 2025, with each victim experiencing an average of 2.3 scams.

Meanwhile, 77% said they encountered a scam in the period for an average of 239 scam attempts per year.

Some 31% of the respondents said they lost an average of P11,896.30 per person to scams, with a total of P280.5 billion stolen for the period.

The GASA said that e-wallets (74%) are typically used by fraudsters to receive illicit proceeds of fraudulent activities, followed by wire or bank transfers (14%).

“When nearly one in three Filipinos loses money to a scam, it’s not just a digital safety issue. It’s a household stability issue. People are cutting back on daily needs, doubting the tools they rely on, and carrying the emotional weight long after the scam is over.

Solving this requires partners working together instead of fighting the problem in silos,” GASA Asia-Pacific Director Brian D. Hanley said in a statement.

The report showed that scams involving investments (65%), unexpected money (64%), and shopping (58%) were the most prevalent type of attacks experienced by Filipino adults.

The GASA said 85% of scam attempts in the Philippines in the period occurred on platforms that have a direct message function, with the top channels being used by scammers being text/SMS message (75%), instant messaging apps (50%), and social media (50%).

“Facebook and Telegram were identified as the top platforms where scams occur, while TikTok and Instagram were the hardest places for victims to immediately recognize fraudulent activity,” it added.

“The study also highlighted who is most vulnerable. Gen Z consumers were found to be the least confident in spotting scams, while Millennials lost the most money on average, at over P14,000 each. Seniors in the Silent Generation (76%) and residents in suburban areas (72%) reported the highest prevalence of scam exposure.”

However, even as they encountered several scams, only 73% of victims said they report these attempts, with 59% of these people saying that either no action was taken (40%) or they aren’t sure what the outcome was (19%).

“No loss of money is the main reason scam encounters don’t get reported,” the GASA said. “Being unsure whom to report scams to was the main reason for not reporting encounters.”

“Almost three quarters reported their scam to the payment service, and one tenth said their money was at least partially recovered,” it added.

Almost half of those scammed said it impacted their well-being (48%), and the majority said it made them feel stressed (88%).

While this resulted in increased vigilance for about half (57%), others had to reduce normal spending behavior (23%) or take on additional debt or loans (20%).

In a sign of improving financial literacy, the survey found that 98% of Filipinos said they take at least one step to check if an offer is real or a scam by checking a brand or seller’s social media page, reading online reviews, or confirming activity on official accounts.

“However, experts warn that these surface-level checks can only go so far, as scammers are increasingly able to clone profiles, fabricate engagement metrics, and mimic verified pages to appear credible. Hence, combatting scammers is not an issue that should fall on consumers alone, but should be supported by the ecosystem at large,” the GASA said. “This calls for an effort among banks, digital platforms, telecom operators, and regulators to improve protections for ordinary consumers.”

It said that to empower consumers, authorities should launch permanent national campaigns to raise scam awareness, establish national helplines for scam victims, and create integrated victim support systems offering financial, legal, and psychological help.

They should also take steps to create a safer digital world by building infrastructural protections with telecoms and tech providers to block scams before they reach consumers and  improving fraud traceability across borders by requiring transparency from sellers, platforms, and payment providers.

“As scams grow more sophisticated, they are no longer isolated incidents — they are a perpetual digital threat, inflicting both financial loss and social trauma. Protecting Filipinos requires systemic cooperation between industries and government to restore trust in the digital economy,” Mastercard Philippines Country Manager Jason Crasto said.

Source: Business World

Philippines’ mental state worsens in 2024

The Philippines’ average Mental Health Quotient (MHQ) fell to 68.67 in the 2024 edition of the Mental State of the World Report by US-based not-for-profit organization Sapien Labs.

Despite this, the country scored above the global average quotient of 62.84.

The index measures a country’s overall mind health and well-being based on six dimensions: mood and outlook, social self, adaptability and resilience, drive and motivation, cognition, and mind-body connection.

Mental-State-of-the-World-2024-Online-Feb-26.pdf

Download PDF • 7.72MB

Source: Business World

Philippines is 4th happiest country in Southeast Asia

The Philippines slipped to 57th place out of 147 countries in the latest World Happiness Report (WHR), despite showing an improvement in its overall happiness score.

In the latest WHR released on Thursday, the Philippines’ level of happiness rose to 6.107 out of 10 in 2025 from 6.048 previously.

The level of happiness is based on the self-assessed life evaluations averaged for the 2022-2024 period.

Last year’s report showed the Philippines ranked 53rd out of 143 countries, marking its highest placement in four years.

The Philippines is the fourth happiest in the Southeast Asian region, behind Singapore (ranked 34th with a score of 6.565), Vietnam (ranked 46th with a score of 6.352), and Thailand (ranked 49th with a score of 6.222).

The report is published by the Wellbeing Research Centre at the University of Oxford in partnership with Gallup and the United Nations Sustainable Development Solutions Network.

Nordic nations continued to be the happiest in the world, led by Finland for the eighth consecutive year, which scored 7.736 out of 10. Denmark ranked second, followed by Iceland, Sweden, the Netherlands, Costa Rica, Norway, Israel, Luxembourg and Mexico.

The US fell to its lowest-ever ranking of 24th.

At the bottom is Afghanistan, which was once again the unhappiest country in the world. Also at the bottom were Sierra Leone, Lebanon, Malawi, and Zimbabwe.

Experts analyzed data across six key factors: gross domestic product per capita, social support, healthy life expectancy, freedom, generosity, and corruption.

“We previously found a global surge in benevolent acts during 2020, led by the helping of strangers, which continued through subsequent years. Last year, we found these acts to be prevalent in all generations, especially among Millennials and Gen Z. We suggested that this upsurge of benevolent acts might have led people to feel better about themselves and their neighbors,” the report said.

The WHR noted that acts of kindness remain 10% more frequent across all generations and in nearly all global regions compared with 2017–2019, even as trends gradually return to pre-pandemic levels.

“Global evidence on the perceived and actual return of lost wallets shows that people are much too pessimistic about the kindness of their communities compared to reality. Actual rates of wallet return are around twice as high as people expect,” the report said.

“Believing that others are willing to return your lost wallet is also shown to be a strong predictor of population happiness,” it added.

Over the past 15 years, inequality in happiness within countries has been increasing, while inequality in happiness between countries has remained relatively stable.

Despite this, WHR noted prosocial behavior, or altruism, declined in the Philippines. The decrease was largely associated with a decrease in donating money.

“The average change is -0.23 percentage points per year… the decrease was prevalently associated with a decrease in donating money,” it added.

“However, this increase masks two contrasting trends: on the one hand, an increase in the share of people helping others (0.56); on the other hand, a decrease in volunteering (-0.15).”

In terms of regional patterns of social connection, the WHR noted data from the Government Finance Statistics showed that while most young adults report having at least one social connection, a significant number are socially isolated.

Across 22 countries and regions, 17% of young adults report having no close relationships, including family and friends.

Japan stands out with over 30% of its young adult population experiencing social isolation. In contrast, countries like Nigeria, Egypt, and the Philippines report significantly lower rates, with less than 10% of young adults lacking close connections.

Other key findings were that 19% of young adults in 2023 across the world reported having no one they could count on for social support.

In addition, the study showed significant differences in meal-sharing rates exist worldwide, with meal-sharing having a profound impact on subjective well-being, comparable to the effects of income and unemployment.

Moreover, social connections are essential for the well-being of young adults, offering a protective buffer against the harmful effects of stress.

Deaths of despair are less common in countries where acts of kindness are more frequent.

In the US and parts of Europe, declining happiness and social trust have contributed to increasing political polarization and a rise in anti-system votes.

Sought for comment, Federation of Free Workers (FFW) Vice-President Julius H. Cainglet said the dip in altruistic behavior among Filipinos may be attributed to low wages.

“Workers, even if they are willing to give simply cannot give since they have nothing owing to the meager increase in wages over the past two years given by regional wage boards that have not been enough to cover the lost value of wages,” he said in a Viber chat.

The inability to meet their families’ basic needs has caused significant stress and anxiety among workers, he added.

“Having extra money would have helped by enabling workers and their families to engage in more social and recreational activities. Thus, increasing wages to living wage levels would greatly contribute to regaining the Country’s spot atop the prosocial behavior ratings and the happiness index,” he added.

WHR+25.pdf

Download PDF • 21.57MB

Source: Business World