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  • Writer: Ziggurat Realestatecorp
    Ziggurat Realestatecorp
  • Nov 29, 2025
  • 4 min read

Many people work hard to save and invest, yet when it comes to spending, they often feel guilty. For some, every purchase feels like a dent in their financial future. For others, impulsive buying leads to regret the next day. Either way, money becomes a source of stress rather than enjoyment.


Behavioral finance helps explain why. Studies show that people do not always spend rationally. Emotions, habits and mental shortcuts influence our decisions, sometimes leading to happiness and sometimes to regret. By understanding these patterns, we can use our money with less guilt and fewer regrets.


Traditional economics once assumed that people act rationally and that they weigh costs and benefits before making decisions. But research in psychology and behavioral finance shows that reality is far more complex.


Money is more than a way to pay for things. It carries emotions, which explains why people feel outraged when they see politicians misuse public funds on lavish lifestyles. Every choice to spend or save reflects our fears and hopes.


One reason spending feels complicated is what psychologists call anticipated regret.


Studies led by Thomas Gilovich of Cornell University in 1998 on anticipated regret show that people often avoid spending because they imagine regretting it later. They picture a future where they wish they had saved instead.


Ironically, the same thing happens in reverse for impulsive spenders. They focus only on the excitement of buying and forget the regret that may come later. This push and pull is why spending often feels more emotional than logical.


Mental accounting


Another reason is what researchers call mental accounting, a concept popularized by Richard Thaler in 1985. His study, published in the journal Marketing Science, showed that people divide money into separate mental “accounts,” such as essentials, savings and discretionary use.


Take dividends or bonuses as an example. Many people see them as money that is safe to spend, while selling investments feels more like taking money out of your nest egg. The money may be the same, but the psychology is very different.


If money is meant to make life better, then the real question is how we spend it in a way that truly makes us happy.


Back in 2013, behavioral researchers Elizabeth Dunn and Michael Norton explained in their book “Happy Money” that happiness has less to do with how much you spend and more with what you spend it on.


Their research showed that experiences such as a vacation, a family celebration or even a simple day out with friends tend to create deeper and longer lasting joy than material purchases.


A brand new gadget or luxury item might thrill you at first, but the feeling fades quickly while memories often grow more valuable with time.


Meaningful spending


Another study by Cassie Mogilner Holmes of UCLA and her colleagues in 2016 found that spending brings the most satisfaction when it matches personal values.


People who used money to strengthen relationships, pursue growth or support meaningful goals reported higher life satisfaction than those who saved too much or spent without purpose.


What this tells us is simple. Happiness is not about the size of your bank account but about how well your money supports the life you want to live.


Imagine three retirees with the same savings. The first is so worried about running out of money that he barely spends. He skips the trips he dreamed of and avoids hobbies he once wanted to try.


When his health finally slows him down, he realizes the real loss was not the money but the memories he never made.


The second goes the other way. He spends too much on luxuries and drains his savings too fast. By the time he gets older, the lifestyle he once enjoyed becomes impossible to sustain. What remains is stress instead of comfort.


Then there’s the third. She sets aside enough for essentials and long-term security but also reserves a portion for enjoyment. She books trips early, savors the excitement of looking forward to them and creates memories with her family. By striking this balance, she avoids both the regret of holding back too much and the pain of spending too much.


Live without regrets


These examples show what research has been saying all along. Regret usually does not come from spending money, but from spending it without purpose. If you save only out of fear, money does not protect you, it just traps you.


If you spend it carelessly, it leaves you feeling empty. But if you use it for experiences and relationships that truly matter, it gives life more meaning.


The psychology of spending teaches us that financial success is not just about building wealth. It is about using money in ways that create both security and fulfillment.


Research by Gilovich, Thaler, Dunn, Norton and Holmes all point to the same truth that happiness with money is never about the total you keep, but about whether it supports the life you want to live.


Source: Inquirer

 
 
 
  • Writer: Ziggurat Realestatecorp
    Ziggurat Realestatecorp
  • Nov 28, 2025
  • 2 min read

Trust in online shopping and digital payments in the Philippines is among the strongest in Southeast Asia, but logistics barriers and uneven regulatory enforcement are hampering the growth of small businesses, a regional study found.


A report by Singapore-based Blackbox Research said three in four Filipino e-commerce leaders view the country as ahead of its neighbors in digital payment maturity and consumer confidence.


However, they warned that inefficiencies in delivery, infrastructure and regulation are acting as a “hidden tax” on micro, small, and medium enterprises (MSMEs).


“Filipino consumers have shown remarkable trust in the digital economy, but the systems supporting that trust have yet to reach full maturity,” said David Black, founder and CEO of Blackbox Research.


“The opportunity now lies in closing those structural gaps so that MSMEs can scale alongside consumer demand,” he added.


Philippines Competitiveness Rating
Philippines Competitiveness Rating

Barriers


The study interviewed 46 e-commerce leaders and experts across Southeast Asia.

Regulatory inconsistencies were cited as a major barrier in e-commerce industries, with 87 percent of respondents saying uneven enforcement allows some cross-border sellers to evade taxes and product certification requirements.


In the Philippines, logistical gaps remain one of the biggest hurdles. The cost of shipping accounts for 20 percent to 30 percent of the order value, double that of those in mature markets.


The 7,641 islands in the archipelago further complicate shipping. Delivery timelines vary from 24 to 48 hours in Metro Manila to as long as seven to 14 days for remote provinces.


And while investment into e-commerce technologies is high, the report said this focused primarily on visibility and customer acquisition instead of reliability, returns processing and customer support.


Optimistic


Despite these challenges, the Philippines recorded an e-commerce optimism score of 7.93 out of 10 for the next three years, among the highest ratings in Southeast Asia.


“If logistics bottlenecks and compliance burdens can be tackled, the country is well placed to convert digital confidence into inclusive, nationwide growth,” the report said.


To maximize the country’s potential, the study called for greater public-private investment in MSMEs, expanded regional logistics hubs and simpler compliance processes.


“For the Philippines, the task is clear: strengthen the systems that sustain consumer confidence and ensure MSMEs are not just participants but beneficiaries of the region’s digital transformation,” the market research firm said.


“Without decisive collaboration on logistics, regulation and innovation, the very trust that fuels growth today could become its greatest constraint tomorrow,” it added.



Source: Inquirer

 
 
 
  • Writer: Ziggurat Realestatecorp
    Ziggurat Realestatecorp
  • Nov 21, 2025
  • 3 min read

Ten years ago, the world ga­thered in Paris, pens poised above a landmark agreement. The Paris Agreement, born of collective resolve, aimed to rewrite the climate narrative, setting ambitious goals to curb emissions and hold global warming at bay. As we mark this milestone a decade later, the question hangs heavy in the air: “Have we steered the ship away from the climate precipice, or are we merely rearranging deck chairs on a rapidly heating planet?”


A new report, a chilling testament to the escalating crisis of extreme heat, offers a stark reality check. “Ten Years of the Paris Agreement: The Present and Future of Extreme Heat,” a collaboration between Climate Central and World Weather Attribution, is a global analysis spanning the decade since the Paris accord. It reveals the extent to which our world has already been reshaped by rising temperatures and casts an ominous shadow on what lies ahead.


While the Paris Agreement has tempered some of the most catastrophic warming scenarios projected before 2015, the report underscores that the battle against extreme heat is far from won. As Friederike Otto, climate science professor at the Center for Environmental Policy, Imperial College London, noted: “The Paris Agreement is a powerful, legally binding framework that can help us avoid the most severe impacts of climate change.”


The analysis paints a picture of a world grappling with extreme heat’s relentless advance. Since 2015, surging global temperatures have resulted in an average of 11 additional hot days each year. Beyond slightly warmer summers, this is a fundamental shift in weather patterns that pushes the boundaries of human and ecological tolerance. The report projects that even if current emission reduction pledges are fully honored (a monumental “if” in itself), the trajectory is still toward 2.6 degrees Celsius of warming by 2100. This seemingly modest increase unleashes a cascade of dire consequences: events that are already highly impactful on people and ecosystems would be intolerably more severe.


 n Number of hot days per year in each country for global warming levels of 2.6 C and 4.0 C above preindustrial temperatures.PHOTO FROM THE REPORT ‘TEN YEARS OF THE PARIS AGREEMENT: THE PRESENT AND FUTURE OF EXTREME HEAT’
 n Number of hot days per year in each country for global warming levels of 2.6 C and 4.0 C above preindustrial temperatures.PHOTO FROM THE REPORT ‘TEN YEARS OF THE PARIS AGREEMENT: THE PRESENT AND FUTURE OF EXTREME HEAT’

Today, extreme heat contributes to an estimated 500,000 deaths worldwide annually. The most vulnerable among us — the elderly, outdoor workers, those with preexisting health conditions and marginalized communities — bear its deadly brunt.


The implications of these global trends reverberate with urgency in the Philippines, an archipelago nation straddling the equator. Uniquely vulnerable to the intensifying impacts of extreme heat, the country can expect a relentless increase in the frequency and intensity of extreme heat events, with profound consequences across sectors.


Consequences for the nation


The health of Filipinos is on the line. As temperatures soar, heat-related illnesses and fatalities can surge, particularly in densely populated urban areas and among vulnerable populations lacking access to adequate cooling and health care. The agricultural sector, the lifeblood of many Filipino communities, faces a formidable threat.


Rising temperatures and prolonged droughts can decimate crops, imperiling food security and threatening the livelihoods of countless farmers. The Philippines’ critical infrastructure is also under siege. Extreme heat can strain the power grid, leading to blackouts and disruptions. It can buckle roads and transportation networks, disrupting commerce and everyday life.


As Kristina Dahl, vice president for Science at Climate Central, warns, “The Paris Agreement is helping many regions of the world avoid some of the worst possible outcomes of climate change, but make no mistake — we are still heading for a dangerously hot future.”


The government’s National Adaptation Plan (2023-2050) aims to fortify the nation against such climate impacts. But the stark reality is that a comprehensive Heat Action Plan is still under development.


The most urgent priority is for countries to dramatically increase their emission reduction targets, aligning their efforts with the Paris Agreement’s ambitious goals of limiting warming to 1.5 C or well below 2 C. Bold adaptation measures must be taken, and investments made to reduce the impacts of extreme heat to communities. This includes heat early warning systems that are effective at alerting the public about impending heat waves, and comprehensive heat action plans at the national and local levels.


Urban planning must promote cool roofs and incorporate accessible public transport systems that integrate cooling and shading. Educational campaigns can elevate public awareness, empowering citizens to protect themselves and their communities from extreme heat. Protection should be prioritized for the aforementioned most vulnerable. Intentional and equitable adap­tation efforts should include disaggregated data on gender, age and disability.


The future of extreme heat globally and in the Philippines hinges on the choices we make today. The world is at a crossroads: to choose between complacency and action, between a future defined by runaway warming, and a future where we protect the health and safety of all.


Source: Manila Times

 
 
 

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