About 19 percent of online buyers in the Philippines are considered “e-shopaholics” who contribute to almost half of total e-commerce purchases in the country, according to a study by Ninja Van Philippines and Geopost.
The next wave of e-commerce growth will be driven by a small but highly engaged and savvy group of e-shoppers, according to the latest white paper released by the two groups.
Titled “What’s next for the future of e-commerce in Southeast Asia,” the study was conducted across six countries including Singapore, Malaysia, the Philippines, Indonesia, Thailand and Vietnam – with over 9,000 participants to shed light on this group of avid e-shoppers, affectionately dubbed “e-shopaholics” by Ninja Van Philippines.
Most e-shopaholics are found to be early adopters of online shopping. As such, they are experts at navigating the e-commerce ecosystem and are highly proficient in navigating omnichannel to buy what they want. Online shopping is second nature to these e-shopaholics – they buy often and across multiple product categories – shopping twice as much as the average e-shoppers.
Across the region, e-shopaholics make up 15 percent of the Southeast Asia e-shopper population, and they are responsible for 45 percent of the total e-commerce purchases.
In the Philippines, 86 percent of e-shopaholics buy directly from social media. Of these, 54 percent buy directly from brands they already follow, while 44 percent buy from influencer recommendations. The top categories that Filipino e-shopaholics buy are beauty and healthcare, fashion and small furniture and home decor.
“Well-versed in the intricacies of online shopping, e-shopaholics have much higher standards than your average e-shoppers – from the initial browsing to receiving the parcel after the clicks and taps – each stage is essential to ensuring an e-shopaholic’s loyalty. Through our white paper on e-shopaholics, we hope to shed light on this group of avid e-shoppers to prepare SEA e-commerce sellers as we enter the next stage of e-commerce,” said Sabina Lopez-Vergara, chief commercial officer of Ninja Van Philippines.
The white paper also explores the shopping behavior of e-shopaholics and recommends solutions to help e-commerce sellers engage them at key stages of their shopping journey.
The latest white paper by Ninja Van Group on e-shopaholics reaffirms their commitment to understanding the ever-changing landscape in order to provide e-commerce sellers with hassle-free delivery solutions that supercharge their business.
Source: Manila Standard